About us

OUR STORY

PUSOMILI is an ancient Chinese idiom originated from the lines of the famous Chinese ballad “Mulan”: “The male rabbit normally hops and runs (PUSO), while the female sits and stares (MILI). But when both flee fast, could you differentiate which one is male or female?”

It is a charming metaphor of an attitude for modern individuals to be independent, non-judgmental, and define who they are by themselves, just like Mulan two-thousand years ago.

The founders of PUSOMILI live in the metropolitans around the world: Shanghai, New York, London and Singapore, who are yearning for magic tokens that could connect and empower their daily busy life. Over the years, jewelry has become the beautiful "magic tokens" in their lives, whether it is a souvenior from a trip to Greece, or a life event gift from the loved ones. Inspired by the PUSOMILI spirit from "Mulan", founders of PUSOMILI established this modern jewelry brand and named after it, a brand that is more sustainable and more gender democratic.

 

 

OUR CORE VALUES

Authenticity - Embed authenticity throughout the original jewelry design, sustainable materials used, the craftsmanship and the brand communications.

Boldness - Be bold enough to disturb the way jewelry has been worn, made and communicated.

Creativity - Sponsor artists or any artistic ideas in real life.

Diversity - Empower people from all backgrounds to shine in daily urban life.